Rose Van Steijn from Fleet Forum approached me to develop the identity for her new independent consultancy: Global Spark. Rose wanted to bring some of her personality into the logo, so the brief was: reliable, playful, and Dutch.
Rose has done extensive work with road safety training over the years with Fleet Forum, so I used top shots of highways as my core inspiration for the design. Rose was also looking for something that would suggest playfulness without compromising reliability, while still remaining distinct. Eventually we decided on going with subtle playful accents in the custom typography for Global Spark in Dutch Orange, with an abstract visual reminiscent of cloverleaf interchanges.