Legacy Connect, Mark Rockefeller’s project to incentivise philanthropy for a millennial generation, came to my team at Antidote to find it’s fun. The challenge in the user experience for this project was making it fun and playful whithout taking away the seriousness of the issues highlighted there. The key question asked of us was:
How do we Gamify Giving?
Drawing on our expertise in creating playful experiences at Antidote, with a generous dose of the latest design and interaction trends, we designed the user experience for Legacy Connect, with user interactions suggested based on our research.