I supported the IX team on the framework level redesign that was released December 2016. This celebrated new launch focussed on our mobile suite of products for diverse user needs, leveraging various devices like apple and android across different device sizes, wearables and tablets.
A Glimpse into the New Mobile Flow
I supported the IX team at Bloomberg on their 2016 framework level update for the Bloomberg Terminal’s Mobile Suite. My main focus was on CX, and how to increase user engagement with our powerful tools.
Smart Search Optimization
The Terminal is a powerhouse of data, and there are several smart search algorithms I helped leverage from desktop to Mobile.
Personalization & Customization
Giving users the ability to set up their mobile suite based on their most used applications from Bloomberg Terminal Desktop to Mobile encouraged mobile adoption.
Leveraging Tablet's Screen Real Estate
Care and attention was given to using the natural affordances of various devices and building specific use cases for the mobile suite. Aside from leveraging the powerful portability of mobile devices to support user needs, we reworked our tablet devices to allow multiple applications and diverse data points to be accessible in one place.