Mohini Dutta
INTERACTION, PLAY & EXPERIENCE DESIGN
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J.A.P.F.

Art Direction, Identity, Interaction

I developed the Identity design for the festival, and the logo is a playful pun on the guerrilla/gorilla nature of the festival. I also consult on art direction and interactive design for the festival.

Just Another Photo Festival is a guerrilla festival looking to take art outside of the elite circles of an art gallery. Described as militant, daring, and a triumph of authenticity, JAPF looks to return the medium to it’s fundamentals: images that move people. Taking world class photography to the streets and by-lanes of the world, JAPF looks to create an equitable world for artists and art patrons – across class lines.

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JAPF Edition/1

The original JAPF

JAPF/3 Kolkata

The most current JAPF hosted in Kolkata