Mohini Dutta
INTERACTION, PLAY & EXPERIENCE DESIGN
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Legacy Connect

Gamification, UX

Legacy Connect, now ThatHelps, is a platform started by Mark Rockefeller to gamify giving to charities, and uses social media to encourage citizen activism.

Through my consultancy Antidote, I worked on UX models for user engagement using gamification and play-based incentive models. My team worked specifically on the badge integration and user engagement on the platform.

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User Action & Achievement Interaction Models

User Action & Achievement Interaction Models

Integrating badges into the core user experience.

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Specific Event Feedback Boards

Specific Event Feedback Boards

Each event started by a user needs to provide the user with regular feedback to create satisfaction and ensure that maximum impact is achieved.

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Feedback Systems & UI Integration

Feedback Systems & UI Integration

Using a familiar badge based system used commonly in mobile games, we set up a feedback system to motivate constant giving.

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Social Media Integration

Social Media Integration

Using Facebook to amplify missions, users can make giving back a shared social event.