Legacy Connect, now ThatHelps, is a platform started by Mark Rockefeller to gamify giving to charities, and uses social media to encourage citizen activism.
Through my consultancy Antidote, I worked on UX models for user engagement using gamification and play-based incentive models. My team worked specifically on the badge integration and user engagement on the platform.
Integrating badges into the core user experience.
Each event started by a user needs to provide the user with regular feedback to create satisfaction and ensure that maximum impact is achieved.
Using a familiar badge based system used commonly in mobile games, we set up a feedback system to motivate constant giving.
Using Facebook to amplify missions, users can make giving back a shared social event.