Good design processes are holistic & iterative
Investigate – Each product, service, and scenario is unique. Good products are evolving constantly, and the best solutions are inventive and inspired.
Strategize – Good solutions learn from others, but are are specifically tailored to the scenario for maximum effectivity.
Conceptualize – After the identifying the core areas for improvement, design solutions are presented for approval to ensure that both business and user facing goals are met.
Prototype – The best designs are the result of an iterative process where initial assumptions are tested rigorously to build sustainable solutions.
Validate – While speculations & innovation are useful early on in the design process, testing products with target users in a variety of use cases allows for bugs & usability flaws to be identified & resolved before launch.
Deliver – The product is finessed, finished and successfully launched!