Worker’s Justice Project
WJP is an immigrant women led and run organization that functions as a worker center and union incubator which supports the struggles of working class people. They have been working in NYC for over a decade, supporting workers from diverse environments like construction work, domestic work, and delivery drivers, to name a few.
I am currently working with WJP for a organization-wide rebranding project with a new logo, website, and identity cards as the organization scales up and expands it’s footprint.
New and updated 2021 logo for the Los Deliveristas Unidos
Evolving Identity
When I originally designed the logo, I focussed on the resilience and dignity of the workers as essential workers. Now, after a year of lobbying and organizing, the Deliveristas as seeing the impact of their actions in a cross-cultural, worker led labor movement.
2020 logos in English and Spanish
Los Delioveristas Unidos
On the streets demanding justice and equality. Images here from the 2021 march in Manhattan.
Los Deliveristas Unidos is a campaign by Workers Justice Project, a Brooklyn-based workers resource center that serves mostly immigrant service, homecare and construction industry workers. LDU is a collective of app-based delivery workers, mostly immigrants, fighting for justice and better working conditions in one of the fastest growing sectors of the economy.
Liberty Cleaners
Liberty Cleaners are a group of domestic workers who have come together to collectively bargain for a more just and equitable working relationship with their clients. I worked on their identity design over several iterations that best presented their values.
Final logo
T shirt concept for the workers to wear as a uniform.
Older variations used primarily for protest posters and banners
June 8th, 2021, LDU and their allies marched down to City Hall from Times Square to demand City Hall take their demands seriously. I supported the march with art work and posters.
Posters and Movement Artworks
Future Plans
We are re-designing and scaling up the brand narrative for LDU, with a new website, merchandise, and identity cards for members.
